Mobile Payments

It sounds like mobile payments will be another tremendous opportunity for mobile operators, yes Google has already started and it is for sure google wallet is a successful innovation. From mobile operators perspective, it is well known that operators own lots of user information but they don’t have so much for users’ payments; what they buy, to whom they lend etc. It seems like people will prefer mobile payments and probably, their purchasing habits will evolve with this new model limits. Besides it is up to mobile operators to lead this way and to see how the customers use mobile payments, on the other hand if they have their customers purchasing data they will have chance to mine this data, lets say if a customer in Istanbul buys a plane ticket to London then the operator can offer its most appropriate roaming offers to its customer etc. Finally I think if the mobile operators can have a rich mobile applications portfolio that can support their mobile payments system then the opportunity will be even bigger; I think Turkcell’s mobile payments card Cep-T Paracard can be assessed in this way.