Product Centric Management in Mobile Operators

Mobile Operators should reorganize their IT structure to be more productive and efficient for bringing new products in the market and also to reduce the development and management complexity, to increase reusability and to have a product map that can easily attached among each other. It is important especially for mobile applications products and services because all these applications require content and user information. If a single and simple map can be maintained then each product will be likely more customized and accurate to meet customer requirements and will be better in terms of usability.

Source for further readings : The IT Factor in Mobile Services, The McKinsey Quarterly